Delivering a unified customer experience across channels, from brand recognition to order fulfillment and delivery, is referred to as omnichannel retail.

With an omnichannel strategy, customers may receive a seamless and unified experience whether they shop online, on their smartphone, on social media, or in a physical store.

Instead of multichannel retailing, Omnichannel retail further streamlines various sales channels to provide a seamless, unique, personalized customer journey.

Furthermore, the fulfillment process is more efficient and less expensive regardless of the point of sale.