Effective visual merchandising is not just about creating a visually appealing brand and eye-catching displays. Presenting your product should also relate to what is essential to your customers. You need to sell customers what they want, not what they need.

Shoppers always come into stores and buy things they can't live without. Therefore, they do not need to advertise it. Instead, use this opportunity to drive customers to other products they have not seen. Are your customers looking for value for money at an affordable price? Are they looking for a sense of luxury and distinction? Are they trying to keep up with the latest fashion trends?